OUR STORY
At JAKURA, every piece of jewellery tells a story — a story of passion, sustainability, and a commitment to redefining the luxury jewellery market. The vision behind JAKURAbegan with a lifelong fascination with gemstones and a desire to create beautiful, high-quality jewellery that was both affordable and ethical. I’m Jakub Bednarski, and it was my deep love for shiny stones, especially diamonds, that sparked the journey towards building JAKURA.
A Journey Rooted in PassionFrom a young age, I was captivated by the sparkle and brilliance of gemstones. The allure of diamonds, with their eternal beauty and symbolic power, particularly fascinated me. However, as I learned more about the origins of these stones, my perception began to shift dramatically.
I soon discovered the deeply troubling realities of the diamond industry—one fraught with corruption, exploitation, and environmental damage. The "blood diamond" trade, where diamonds are mined under exploitative conditions, often in conflict zones, left me disheartened. The more I uncovered about the industry’s moral issues, such as child labour, unsafe working conditions, and the environmental destruction caused by traditional diamond mining, the more I knew something had to change.
The Desire for Change: Sustainable LuxuryFaced with these harsh realities, I realised that there had to be a way to enjoy the beauty of gemstones while avoiding the harm and suffering associated with their production. The answer, I discovered, lies in sustainability and ethics.
For a while, lab-grown diamonds were an alternative that seemed to promise a solution, but as I dug deeper, I learned that even these man-made stones still involved intensive energy consumption, large amounts of waste, and unsustainable practices in their creation. Despite being conflict-free, the environmental impact and the ethics of their production were still in question. The jewellery industry, as I saw it, still had a long way to go in creating truly responsible luxury.
Enter Moissanite: The Perfect SolutionThat’s when I discovered moissanite—a gemstone that ticked all the boxes for me: sustainable, ethical, and beautiful. Moissanite is one of the hardest and most brilliant stones on Earth, rivalling diamonds in brilliance, hardness, and aesthetic appeal—but at a fraction of the price.
Unlike diamonds, moissanite is created in a lab, meaning there are no human rights abuses, no environmental degradation, and no exploitation involved. Moreover, it is created with minimal energy consumption compared to both traditional diamonds and lab-grown diamonds, making it the most sustainable option available. The origin of moissanite is rooted in science and innovation, not exploitation. This is what made moissanite the perfect choice to bring my vision to life: a jewellery line that brings the best of all worlds—luxury, affordability, and sustainability.
The Birth of JAKURAThus, JAKURA was born. With a vision of creating stunning jewellery pieces that combine elegance, quality, and ethical sourcing, I founded the brand with a commitment to transforming the jewellery industry. My mission was simple: to provide customers with beautiful, affordable, and sustainable alternatives to traditional luxury jewellery.
At JAKURA, every piece is thoughtfully crafted using high-quality moissanite stones, ensuring that our customers can experience the same brilliance and beauty they would from diamonds, but with the peace of mind knowing that their purchase was made in a responsible, ethical, and sustainable way.
What Sets Us Apart
A Journey Rooted in PassionFrom a young age, I was captivated by the sparkle and brilliance of gemstones. The allure of diamonds, with their eternal beauty and symbolic power, particularly fascinated me. However, as I learned more about the origins of these stones, my perception began to shift dramatically.
I soon discovered the deeply troubling realities of the diamond industry—one fraught with corruption, exploitation, and environmental damage. The "blood diamond" trade, where diamonds are mined under exploitative conditions, often in conflict zones, left me disheartened. The more I uncovered about the industry’s moral issues, such as child labour, unsafe working conditions, and the environmental destruction caused by traditional diamond mining, the more I knew something had to change.
The Desire for Change: Sustainable LuxuryFaced with these harsh realities, I realised that there had to be a way to enjoy the beauty of gemstones while avoiding the harm and suffering associated with their production. The answer, I discovered, lies in sustainability and ethics.
For a while, lab-grown diamonds were an alternative that seemed to promise a solution, but as I dug deeper, I learned that even these man-made stones still involved intensive energy consumption, large amounts of waste, and unsustainable practices in their creation. Despite being conflict-free, the environmental impact and the ethics of their production were still in question. The jewellery industry, as I saw it, still had a long way to go in creating truly responsible luxury.
Enter Moissanite: The Perfect SolutionThat’s when I discovered moissanite—a gemstone that ticked all the boxes for me: sustainable, ethical, and beautiful. Moissanite is one of the hardest and most brilliant stones on Earth, rivalling diamonds in brilliance, hardness, and aesthetic appeal—but at a fraction of the price.
Unlike diamonds, moissanite is created in a lab, meaning there are no human rights abuses, no environmental degradation, and no exploitation involved. Moreover, it is created with minimal energy consumption compared to both traditional diamonds and lab-grown diamonds, making it the most sustainable option available. The origin of moissanite is rooted in science and innovation, not exploitation. This is what made moissanite the perfect choice to bring my vision to life: a jewellery line that brings the best of all worlds—luxury, affordability, and sustainability.
The Birth of JAKURAThus, JAKURA was born. With a vision of creating stunning jewellery pieces that combine elegance, quality, and ethical sourcing, I founded the brand with a commitment to transforming the jewellery industry. My mission was simple: to provide customers with beautiful, affordable, and sustainable alternatives to traditional luxury jewellery.
At JAKURA, every piece is thoughtfully crafted using high-quality moissanite stones, ensuring that our customers can experience the same brilliance and beauty they would from diamonds, but with the peace of mind knowing that their purchase was made in a responsible, ethical, and sustainable way.
What Sets Us Apart
- Sustainable Beauty: Moissanite is not only an ethical choice but also an incredibly durable and brilliant gemstone. We are proud to offer a product that doesn’t compromise on quality but instead elevates the entire jewellery experience.
- Affordable Luxury: By using moissanite, we’re able to offer the luxurious aesthetic of diamonds at a fraction of the cost. At JAKURA, we believe that luxury should be accessible—without the excessive markup that comes with traditional diamonds.
- Ethical and Transparent Practices: From the stones we choose to the artisans who craft our jewellery, we ensure that every step of our process adheres to our core values of fairness, transparency, and sustainability. We are committed to making jewellery that not only looks good but also feels good to wear.
OUR COMMITMENTAs JAKURA continues to grow, we are more dedicated than ever to promoting ethical luxury and making a positive impact on the jewellery industry. Our commitment goes beyond just offering beautiful pieces; we aim to inspire a movement towards more conscious consumption in fashion and luxury. We are building a brand that challenges the status quo, proving that you don’t have to sacrifice beauty, quality, or luxury to make a responsible choice.
Every piece of JAKURA jewellery reflects our philosophy: that luxury should never come at the cost of people or the planet. We are proud to be at the forefront of this jewellery revolution, offering gorgeous designs that bring beauty to the world while respecting it.
Every piece of JAKURA jewellery reflects our philosophy: that luxury should never come at the cost of people or the planet. We are proud to be at the forefront of this jewellery revolution, offering gorgeous designs that bring beauty to the world while respecting it.
JOIN OUR JOURNEYWhen you choose JAKURA, you’re choosing more than just a piece of jewellery. You’re choosing a future where ethics, sustainability, and luxury go hand in hand. Together, we can build a more beautiful world—one that shines brightly, not only because of the stones we wear but because of the conscious choices we make.
Thank you for being part of our journey.
With warmth and sincerity,Jakub BednarskiFounder, JAKURA
Thank you for being part of our journey.
With warmth and sincerity,Jakub BednarskiFounder, JAKURA